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Historically, if you wanted a natural cleaning product, you had to prepare yourself for either paying more or having a less effective organic cleaning product.
But as consumer demand for all natural cleaning products rises – research shows the natural household cleaners market is expected to grow at a compound annual growth rate of 11.1% from 2019 to 2025, reaching around $7.76 billion by 2025 – suppliers have risen up themselves to create affordable and high quality non-toxic cleaning products.
The good news is that if you’re looking for natural home cleaning products, you have more options than ever. But more options can also be…overwhelming. Which is truly better at cleaning your home?
To save you time, we’ve done the research for you and have ranked the best natural cleaning products for you to consider in every category.
Best All Purpose Natural Cleaning Products
Our top choice is an all purpose cleaner to replace multiple cleaners for your home. Less is more not only for a greener home, but also for your wallet.
You have a few options for organic cleaning products in this category: concentrate, spray, powder, and wipes.
Concentrate will give you the best bang for your buck, and help you consume less. It does, however, require you to dilute the solution with water, and if you’re short on time, you may not want to deal with this extra step. But if you develop a simple system here, you’ll find the crunch on time will be worth the savings on your wallet.
Here are the best natural, organic, and non-toxic cleaning products in this category.
Top Pick: Best Natural All Purpose Concentrate
TOP PICK (All Purpose Concentrate)
Branch Basics the Concentrate
Branch Basics the Concentrate is a plant-based concentrate that is fragrance free, has no preservatives, and is biodegradable. It’s effective for a range of uses, from surfaces to laundry.
Our favorite thing about this non-toxic cleaning product is that it does not contain Sodium Lauryl Sulfate, which can often be hard to find absent even in all natural cleaning products. They also use recyclable plastic that is free from BPA, PET, PETE, and phthalates for their bottles. They wrap their bottles in packing paper for shipping.
We also love that they claim the product is not tested on animals and is Made Safe Certified. Additionally, Branch Basics is a women-founded and owned business. It does not hold an organic certification.
What customers love
- It does it all. “Laundry, cleaning windows, or washing your hands.”
- Great on stains. (But does require a longer time sitting on the stain itself)
- Non-GMO
what customers don’t love
- Not suitable for unfinished manufactured wood
- Mineral free water required if you don’t want residue
- Will freeze in cold weather
Runner Up: Best Natural All Purpose Concentrate
RUNNER UP (All Purpose Concentrate)
Dr Bronner’s Sal Suds Liquid Cleaner
Dr. Bronner’s Sal Suds Liquid Cleaner is an organic cleaning product without any synthetic dyes, fragrances, or preservatives.
You can use it for just about everything, and have the right balance of effectiveness on what it is you’re cleaning but gentleness for you. It works well in all types of water: hot or cold, soft or hard, so there is no stressing if it will work in your own home.
We also love that the product is certified organic, vegan, 100% cruelty free (through Leaping Bunny) and is biodegradable. Dr. Bronner’s uses 100% post-consumer recycled polyethylene plastic bottles.
Dr Bronner’s itself prioritizes sourcing fair-trade ingredients and is made in the USA. They call themselves “an activist company” fighting for things such as “regenerative agriculture, fair trade, animal advocacy, industrial hemp and drug policy reform, and living wages among others”.
If you plan on purchasing this product, you’ll want to keep this dilution cheat sheet for all of its purposes.
What Customers Love
- The smell
- Its multi-use purpose. One customer uses it for “walls, windows, floors, furniture, kitchen, bathroom…the list goes on!”
- Cuts grease
What customers don’t love
- This product contains Sodium Lauryl Sulfate, which some customers are allergic to and is an ingredient that some customers view as toxic. Studies have shown it is safe to use in cleaning products
- Broken lids after delivery
Other Natural All Purpose Concentrates We Like
All Purpose concentrate
Puracy Natural Surface Cleaner Concentrate
Puracy is a plant-based, biodegradable cleaner that can be used on every surface. However, it is more limited in its use than are 2 other concentrate picks.
It does not contain Sodium Lauryl Sulfate and is 99.96% natural – making it an excellent non-toxic option.
The non-toxic cleaning product claims to be vegan and gluten-free, and is Certified Cruelty Free (through Leaping Bunny and PETA). It is not certified organic. Their bottles do not contain BPA.
Something unique that the Puracy brand does is use original hand-drawn artwork on its bottles to support local artists. Puracy Natural Surface Cleaner Concentrate is also made in the USA.
What customers love
- Developed by doctors
- The company donates to charity with every sale
what customers don’t love
- Some customers report issues with streaking
- Some customers do not like the smell
Best Natural All Purpose Spray
All Purpose Spray
Puracy Natural All Purpose Spray
The spray form of the beloved concentrate, this boasts all the same benefits of its concentrate. While you’ll go through more bottles with this formula, customers do love the bottle design.
All Purpose Spray
Method All Purpose Pink Grapefruit Spray
Method All Purpose Spray is a non-toxic and biodegradable surface cleaner. It contains naturally derived ingredients, but does contain some synthetic ingredients used for fragrance and coloring. Additionally, while Method uses plastic packaging, it is made 100% recycled plastic for this bottle and is made from PET.
Overall, Method is a brand trying to do a lot right. They are one of the only brands on the list tracking their carbon footprint and water usage and reporting on their progress.
This is a reliable, basic all purpose cleaner best used for light cleaning.
Best Natural All Purpose Scrub
All Purpose Scrub
Bon Ami’s All Purpose Scrub
Bon Ami’s All Purpose Scrub has been beloved for over a century for its non-toxic effectiveness. It is biodegradable, using natural soft abrasives, and is particularly effective on the tougher-to-clean items and surfaces in your home like the bathtub or cookware.
This powder is hypoallergenic and contains no chlorine, perfume, or dye. It is made in the USA and is a woman-owned business. The company does not test on animals.
The packaging is also from recycled paper, but one thing to note from customer reviews is that the product’s packaging can sometimes burst while shipping.
If you have a heavy duty cleaning job, Bon Ami’s Scrub has been doing the job – naturally – since the 1800s.
Best Natural All Purpose Wipes
All purpose wipes
Greenworks Compostable Cleaning Wipes
Wipes are a cleaning product we suggest finding a zero-waste alternative for, but sometimes you do need some on hand to get a job done quickly.
Our choice for these moments are Greenworks Compostable Cleaning wipes. Their wipes are made from 100% wood-based fibers, which the company claims they are compostable in most composting facilities. Their ingredients are 97% naturally derived, but they do have .5% of preservative in them.
Greenworks is a Clorox product – owned by Henkel – both of which are considered to be top companies in sustainability.
Best Natural Cleaning Products for Your Kitchen
When it comes to keeping your kitchen spotless, there are a few speciality items you may want.
Here are a few of the top ranked organic cleaning products for your kitchen.
Best Natural Dish Soap
Dish Soap
Aspen Clean Natural Dish Soap
Aspen Clean Natural Dish Soap Unscented is our top pick in this category, even though any of their scented products are also a good option if you don’t have issues with fragrance.
This non-toxic cleaning product plant and mineral based – 100% natural, biodegradable and septic safe. It is Ecocert and Leaping Bunny certified. Their bottles are made from 100% recycled plastic. It checks all boxes for natural, organic, and non-toxic while customers rave about its effectiveness (specifically on cutting grease).
Best Natural Stainless Steel Cleaner
stainless steel
Therapy Clean’s Stainless Steel
This is a tough category to find an effective, clean product. However, Therapy Clean’s Stainless Steel product offers a non-toxic, plant-based formula that customers are delighted with. It’s made in the USA and also comes with a polishing cloth. The packaging is recyclable and the product contains 100% USDA certified biobased content. They do not test on animals.
Best Natural Cleaning Products for Your Bathroom
There’s really not a more important space in your home to keep clean than your bathroom. And sometimes an all purpose cleaner just won’t cut it for your sink and tub.
Here are our favorite bathroom-focused organic cleaning products.
Best Natural Tub and Tile Cleaner
Tub and Tile
Seventh Generation Tub and Tile Cleaner
Seventh Generation Tub and Tile Cleaner – Emerald Cypress and Fir Scent is a biodegradable formula as a certified USDA 91% Biobased Product. It is scented with 100% essential oils and other botanical ingredients. It is Leaping Bunny certified and septic safe. Customers recommend spraying and leaving the product on scum for a bit before washing off in order to see the best results.
While plastic packaging is used, the bottle is made from 100% post consumer recycled material. It is made in the USA.
Seventh Generation is active in the fight for climate justice, and a large organization (part of an even larger organization – Unilever) showing the impact of B-Corps.
Best Natural Toilet Bowl Cleaner
toilet bowl cleaner
Seventh’s Generation Toilet Bowl Cleaner
Seventh Generation Emerald Cypress and Fir Scent Toilet Bowl Cleaner is a biodegradable, 97% USDA Certified Biobased Product that is our top pick in this category based on its effectiveness. It is also Leaping Bunny certified and septic safe.
For this particular product, customers compare its quality to similar, more toxic alternatives, which is a compliment for this category as many customers struggle to find results they were used to with non-natural options. Let’s face it, toilet bowls are a tough one to clean!
Best Natural Cleaning Products for the Rest of Your Home
Outside of your kitchen and bath, depending on your home, you’ll certainly have other cleaning needs.
Here’s a round-up of the best natural, organic, and non-toxic cleaning supplies for elsewhere in your house.
Best Natural Glass Cleaner
glass cleaner
ECOS Window Cleaner
ECOS Window Cleaner is a vinegar and plant-based product that is Leaping Bunny certified and made in the USA. It is non-toxic and biodegradable.
ECOS is a sustainably-focused company that operates on 100% renewable energy. They claim to “be the first company to achieve the “trifecta” of sustainable manufacturing: carbon neutrality, water neutrality and TRUE Platinum Zero Waste certification.”
ECOS products are packaged in recyclable containers. Customers note that the product does have a strong vinegar smell.
Best Natural Sponges
Sponges
Trader Joe’s Pop Up Sponges
Trader Joe’s Pop Up Sponges are made from natural vegetable cellulose and can be composted. This specific product is made in France. Customers rave about their ability to do just as good of a job as a less natural option. It does not include a scrubber, but we’d recommend using a dish brush for tougher jobs instead.
The one thing we don’t love about this product is that it comes wrapped in plastic.
Best Natural Cleaning Cloth
Cleaning cloth
Mioeco Reusable Unpaper Towels
Mioeco Reusable Unpaper Towels are a great alternative to paper towels. Made with organic cotton, these towels are washable and are designed to last. Customers report they work just as well as a paper towel in cases where a traditional cloth towel might not be your go-to (like cleaning glass). Some customers reported shrinking – so be careful when washing.
Mioeco products use 100% GOTS compliant cotton and are produced in India in a carbon-neutral solar powered factory.
Best Natural Furniture Cleaner
Furniture cleaner
ECOS Furniture Polish and Cleaner
ECOS Furniture Polish and Cleaner is a 100% natural, non-toxic, and biodegradable cleaner. It is Leaping Bunny Certified and made in the USA. Customers suggest a little goes a long way (especially if you want to avoid smearing).
As mentioned, there’s a lot to love about the ECOS brand and their leadership in sustainability.
Best Natural Floor Cleaner
Floor Cleaner
Aunt Fannie’s
Aunt Fannie’s is made up solely of plant-based ingredients, vinegar (a popular addition to all natural cleaning products), and essential oils (all of which are GRAS by the FDA). While vinegar can be an overwhelming scent, most customers add that the essential oils help offset this, while some do complain of the smell.
It can be used with machines or spray bottles, and is made in the USA. This is a Leaping Bunny certified product and friendly for pets and kids alike.
Aunt Fannie’s organic cleaning products packaging is recyclable and the company claims to try to use PCR when possible.
Best Natural Carpet Cleaner
Carpet Cleaner
Biokleen
Biokleen is a plant-based formula safe for all washable fibers. It is non-toxic, biodegradable, and made in the USA. It does contain SLS.
It is a concentrated formula, which is generally better for waste, and is not tested on animals. It does not contain artificial fragrances, but does have citrus in the product. Overall, customers that are sensitive to smell feel it is not overwhelming. Because of this though, it appears to be tougher on stains than it is on odors.
All Biokleen products are packaged in recyclable plastic and manufactured with cold water.
Shopping by Natural Cleaning Brand
If you prefer to shop by brand, a few stood out during our research. Branch Basics and AspenLife repeatedly had some of the cleanest products, but we’re also a big fan of what ECOS is doing in terms of climate impact and sustainability. We’ll gravitate towards ECOS products when we see them on shelves for this reason alone. As Branch Basics and AspenLife are hard to find in stores, Puracy is another brand that has a great ingredients list, is an impact-focused brand, and you’ll have an easier time finding in stores.
Our Research Process
Our research process started at the brand level – creating a comprehensive list of brands verified to prioritize natural, organic, and non-toxic products. The list consisted of:
- Seventh Generation
- Method
- Puracy
- Dr. Bronner’s
- Mrs. Meyer’s
- Branch Basics
- Greenworks
- ECOS
- Ecover
- Aunt Fannie’s
- Better Life
- Attitude
- Eco-me
We looked at the ingredients, online reviews, and customer ratings of each brand’s products in the respective categories, as well took into account our team’s own personal experience with a good portion of these natural cleaning products.
As we were diving deep into specific categories, smaller brands emerged as clear winners for that category, such as with the Bon Ami All Purpose Powder Cleaner.
The ingredients “watch” list we trusted the most was prepared by EWG. All non-toxic cleaning products on our list have an A or B rating (if available) through EWG.
Lastly, we reviewed the products only through the lens of natural, organic and non-toxic, but did highlight if brands aligned with other Moss Lane categories such as vegan, cruelty free, eco-friendly, sustainable, and more.
If you’d like a specialized list for sustainable and eco friendly cleaning products specifically, you can find that here. Additionally, we did not touch on laundry products in this list, but you can find our favorite eco friendly laundry picks here.
Sources
- https://www.ewg.org/guides/cleaners/
- https://www.drbronner.com/about/our-earth/packaging-innovations/
- https://branchbasics.com/pages/our-story
- Branch Basics Customer Service
- https://puracy.com/pages/about-us
- https://puracy.com/blogs/spotlight/is-puracy-cruelty-free
- https://methodhome.com/beyond-the-bottle/green-glossary/#naturally-derived
- https://methodhome.com/benefit-blueprint/
- https://www.seventhgeneration.com/action/climate-justice-equity
- https://www.bonami.com/our-story/
- https://www.greenworkscleaners.com/about-us/
- https://www.corporateknights.com/reports/2021-global-100/2021-global-100-ranking-16115328/
- https://www.prnewswire.com/news-releases/clorox-is-no-7-on-barrons-100-most-sustainable-us-companies-list-ranks-no-1-among-consumer-packaged-goods-300796889.html#:~:text=19%2C%202019%20%2FPRNewswire%2F%20%2D%2D,the%20consumer%20packaged%20goods%20category.
- https://cleaningproducts.aspenclean.com/products/dish-soap
- https://cleaningproducts.aspenclean.com/pages/chemical-free-biodegradable-cleaning-products
- https://biokleenhome.com/sustainability
- https://auntfannies.com/frequently-asked-questions/
- https://www.c2ccertified.org/get-certified/product-certification
- https://www.ecos.com/our-company/
- https://mioeco.com/pages/gots-organic-certification
