About Moss Lane

Moss Lane exists to help eco-conscious consumers find the best sustainable products.

Our Story

Years ago, we began challenging ourselves to live a more sustainable life. We were – and are – frightened about the climate crisis and wanted to help, but didn’t know where to start. We decided the easiest place was where our money went. But navigating options – and quality, affordable options – wasn’t easy. With time, we started applying research methods we used in our day jobs to create a buying rubric to make the process easier.

As we talked to friends and family about our challenge, we realized how many people were in a similar place and were inspired to share our experience with others trying to make the same change in their life.

Moss Lane was born to make sustainable shopping accessible. We want to help you make change with your wallet, ensuring the places you spend money have a positive impact. 

When you want to make a small shift in your spending towards a greener or more sustainable solution, we’re here to help you find it. We want you to find such an incredible product that you leave satisfied, ready to find the next small shift you can make in your life.

We learn a little more each day about being better stewards to this planet we all call home. As we learn, we share, and hope that together, we’re able to use our wallets to make a difference. 

Our Beliefs


We Vote With Our Dollars

We believe the solution to the climate crisis must be systemic. Consumers shouldn’t be made to feel guilty about their individual carbon footprint when it’s large corporations who need to lead the charge in order for us to make the necessary progress forward.

But – small steps do matter. We believe this deeply and it’s at the core of who we are as a company.

Smaller changes lead to bigger changes, and most importantly, this gives us, consumers, a chance to tell corporations what is important and to prop up companies we believe in. 


Inclusive Environmentalism

We want to meet you where you’re at on your journey, and hope you’ll do the same for us. We’re learning together. We’re creating new habits together. We want to ensure no one is ever discouraged from their first (or second or third) small step because they feel they have too much to change in their life to make an impact or that they don’t quite fully understand sustainability and feel like an imposter trying to buy greener. 

It doesn’t matter how little or how much you’ve done. All that matters is what you do next.


Sustainability Without Sacrifice

Green products are often assumed to be either less effective than their less sustainable counterparts or outrageously expensive. But, as this industry has come such a long way, this simply isn’t the case anymore.

Another barrier to making eco-friendly swaps can be time. Most people don’t have hours in their day to find a non-greenwashed replacement for the products that fill their homes. That’s where we come in.

It’s easier than ever to spend your dollars more sustainably without sacrificing time, money, or quality.  

Our Editorial Process

The Moss Lane team is comprised of seasoned content professionals who specialize in synthesizing large amounts of research to identify leading products and services.

How We Make Money

At Moss Lane, we’re an independent site supported by our readers. We will sometimes get paid when you click on a product we recommend and end up buying it. But we don’t get paid for every product we recommend and will never recommend a product solely because we get paid for it. We’ve chosen this business model over a traditional advertising model as we believe it allows for a better reader experience. It puts us in control of what brand names get featured on our site – and ensures they’re ones we stand by – which isn’t the case if we were to go the route of using something like an ad display network.

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